Transform Information into Action

Location intelligence for business and government

by Bruce Hensler 9. June 2009 14:27

PolicyOne recently completed a location intelligence study for the city of Lewiston, Maine involving an in-depth analysis of fire station location. The city has four fire stations. While the location of the existing stations serves the historic central core of the city, there is some concern that development beyond the core city may require new stations in the future. The study employed the use of GIS software to analyze geographic and demographic data, the city's road network, and E-911 call center data for fire responses.

Our analysis revealed that current deployment of fire department resources mostly met existing needs. However, the maps created in GIS to compare response times within the existing street network showed that continued development in the fringe areas of the city will eventually require at least one new fire station. The advantage of having this study is that the city now knows where future problems may surface and may begin developing a strategic plan to address the issue. The Insurance Services Office (ISO) and the National Fire Protection Association (NFPA) provide guidelines for fire department response time and fire station coverage. This study used those guidelines in the analysis.

In 2008, the ISO commissioned a survey of the nation's fire chiefs. The findings revealed a growing problem in the nation's local fire departments with staffing, fire station location, and firefighting water supplies. Unchecked residential and commercial development in many rural and suburban areas of the United States has forced local fired departments to increase service without a corresponding increase in resources. More often than not, local fire chiefs are scrambling for new options to enhance service delivery. PolicyOne is well qualified to assist communities with fire service deployment studies and strategic planning.

 (1) ISO/ORC opinion survey accessed online, 6 June 2009: <http://www.insurancejournal.com/news/national/2008/12/02/95955.htm>

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A previous article here introduced the idea of information-rich maps created for studying and understanding business operations. The concept and application of location-based information is widely known as location intelligence. In 2007, BusinessWeek and Pitney Bowes MapInfo surveyed 1,700 C-level executives of large organizations. The report titled Location Intelligence: The New Geography of Business explores the benefits of location intelligence, offers real world results, and shares key findings from the BusinessWeek Research Services survey on the technology gap that business leaders must overcome to compete more effectively. In brief, the survey found that more than 80 percent of all data maintained by organizations around the world has a location component. Associated technology and specialized analysis helps executives and enterprise-level users make critical business decisions using economics, demographics, physical geography, and other data pertaining to location. Location intelligence helps to identify patterns, risks, and opportunities often difficult to see in a traditional, basic spreadsheet analysis. Location intelligence is particularly suited for financial, insurance, communications, and retail operations.

 (2) BusinessWeek Research Services survey accessed online, 6 June 2009: <http://media.govtech.net/RC_PITNEYBOWES/BusinessWeek.pdf>

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